Client: Soul to Soil // Agency: Freelance // Role: Graphic Designer
Brief: Design a brand for new start-up Soul to Soil, wellness retreats in nature for women, including logo and visual identity.
Solution: I developed a whimsical and feminine brand for Soul to Soil, incorporating the rewilding edge that encourages participants to immerse themselves in nature. The organic colour palette reflects the natural elements, while the textures evoke the ruggedness of the outdoors. The decorative typeface captures the magic of community and spiritual enlightenment experienced during the retreat. The image library includes authentic photos of women in the outdoors with dirty toenails, rewilding and connecting to nature and themselves. This cohesive brand identity was effectively utilised across web and social media platforms.
My Role: Creative Director, Brand Strategy, Logo Design, Branding, Social Media Design
