Client: Relaymed // Agency: Genoa Black // Role: Senior Graphic Designer
Brief: Elevate and ensure consistent branding for Meditech company, Relaymed.
Solution: I executed a comprehensive brand refresh for Relaymed, encompassing both print and digital applications. The project involved refining the style of characters and icons to create a friendly, fun and approachable aesthetic. Subtle graphic elements were incorporated to echo the logo design, adding a unique and cohesive look to the brand.
To further enhance the brand’s presence, I developed a short explainer animation to promote their product. I crafted this animation from the storyboard stage through to the animatic, culminating in the final animation showcased below. The rebrand was strategically applied across various platforms, including print, exhibitions, digital, and social media, ensuring a consistent and professional appearance.
Additionally, the refreshed branding included updated marketing materials, website design, and social media graphics, all designed to reinforce Relaymed’s identity and appeal to their target audience. The result was a modern, cohesive brand that effectively communicated Relaymed’s innovative solutions and commitment to excellence.
My Role: Visual Identity, Illustration, Motion Graphics, Digital Design, Design for Print
