Client: Adventure Beans // Agency: Freelance // Role: Graphic Designer
Brief: Adventure Beans is a new, community focused mobile coffee shop. Their founder needed a logo, branding and website that communicates the brands love for the Scottish outdoors, adventure and great coffee.
Solution: Collaborating closely with the client, we identified and emphasised key values such as community, a passion for the outdoors, and a commitment to quality coffee. The result is a vibrant, illustrative logo inspired by retro travel badges, reminiscent of scout explorer emblems, designed to evoke a sense of adventure. The visual identity features colourful vector graphic illustrations that highlight the Scottish landscape, ensuring it is both eye-catching and memorable.
The website design is sleek, user-friendly, and encourages customers to “follow the journey,” fostering a sense of community and engagement. This cohesive branding strategy not only captures the essence of Adventure Beans but also creates a strong, inviting presence that resonates with the target audience. This brand is still in the initial launch stages, but with continued collaboration I look forward to seeing the branding printed on their van wrap and marketing as they tour around Scotland.
